Urbanwire Advertising, a dynamic and innovative advertising company based in Zimbabwe, is seeking a talented and motivated individual to join our team as a Digital Marketing Officer. This is an exciting opportunity to contribute to the growth and success of our organization while honing your skills in the ever-evolving landscape of digital marketing.

Responsibilities:

Develop and Implement Digital Marketing Strategies:

Create comprehensive digital marketing strategies aligned with the company's goals and objectives.

Utilize a mix of channels such as social media, email marketing, content marketing, and SEO to enhance the company's online presence.

Social Media Management:

Manage and optimize the company's social media profiles to increase brand visibility and engagement.

Create and curate compelling content to share across various social media platforms.

Content Creation:

Develop engaging and relevant content for various digital channels, including blogs, social media, and email campaigns.

Ensure content is aligned with the brand voice and resonates with the target audience.

SEO and Website Optimization:

Conduct keyword research and implement SEO strategies to improve the company's website ranking.

Regularly analyze website performance and user behavior to optimize content and enhance user experience.

Email Marketing:

Plan and execute effective email marketing campaigns to nurture leads, retain customers, and drive conversions.

Monitor and analyze email campaign performance, making data-driven adjustments for continuous improvement.

Analytics and Reporting:

Utilize analytics tools to track and measure the performance of digital marketing campaigns.

Generate regular reports, providing insights and recommendations for optimizing marketing strategies.

Collaboration and Coordination:

Work closely with cross-functional teams, including design, sales, and content creation, to ensure cohesive and integrated marketing efforts.

Stay updated on industry trends and emerging digital marketing technologies.

Qualifications:

Bachelor's degree in Marketing, Digital Marketing, or a related field.

Proven experience in digital marketing with a strong understanding of various digital channels.

Familiarity with SEO, social media platforms, email marketing, and analytics tools.

Excellent written and verbal communication skills.

Creative mindset with the ability to think outside the box.

Strong analytical skills and data-driven decision-making.